I'm Ashok Sunuwar — known online as Jespyucha. I'm an undergraduate reading BA (Hons) Global Business Management at Coventry University London (graduating 2027), focused on strategy, consulting and financial markets.
My work sits at the intersection of business strategy and markets — from strategy-consulting cases (a BCG job simulation and a self-built consumer-credit case on Currys plc) to self-directed markets analysis, including a Nasdaq-100 analytics dashboard I built by teaching myself Python.
Alongside coursework and undergraduate research in organisational behaviour and international business strategy, I keep an open, evidence-first record of what I build, write and study. This portfolio is the structured professional view of that work.
Recent activity, most recent first.
Prime Intelligence
Role scope (incoming):
Virtual job simulation · Forage
Cloud Factory
School of Business & Management · Coventry University London Students' Union
Elected representative for students in the School of Business & Management — a leadership and student-voice role.
Data · Markets · Self-initiated
A self-initiated live dashboard analysing all 95 Nasdaq-100 companies across seven time horizons, pairing each major move with the news driver behind it.
Strategy · Consulting · Self-directed
A self-directed consulting case translating a BCG simulation into a repeatable Evidence-to-Decision methodology, applied to Currys' consumer-credit expansion.
Undergraduate research and academic strategy work.
Organisational Behaviour · Undergraduate research proposal
A theoretical-review proposal challenging distance-based explanations for declining informal knowledge-sharing, introducing the concept of "visibility-contingent reciprocity".
International Business Strategy · Undergraduate research
A market-entry study assessing UAE healthcare opportunities for a Swedish firm, using PESTLE, Porter's Five Forces and the institution-based view.
Strategic Human Resource Management
A strategic HRM analysis of the Tata Group covering recruitment, training, reward, diversity & inclusion, and the HR business-partner model.
Coventry University London · London, UK
Predicted First-Class Honours (1:1). Undergraduate research in Organisational Behaviour and International Business Strategy.
Khwopa Polytechnic Institute · Nepal
First Division.
Honours
Classified Free Scholarship — 100% merit-based government scholarship for the TSLC (2016).
Grouped from work evidenced across my experience, projects and research.
Market-entry strategy · PESTLE · Porter's Five Forces · Competitor analysis · Evidence-to-Decision frameworks · Executive synthesis
Theoretical review · Qualitative research · Quantitative analysis · Survey design · Market & competitor research
Python · Data pipelines & automation · Financial modelling · Data annotation & validation
I publish essays and notes on markets and economics — and keep a transparent trading journal — on the main Jespyucha site.
Data · Markets · Self-initiated · December 2025 – Present
Objective
Turn raw end-of-day market data into a decision-useful read on momentum and trend shifts across the Nasdaq-100.
Approach
Built an automated pipeline — fetch prices, compute price-change and relative-strength rankings across WTD/1W/MTD/1M/1Q/YTD/1Y, then attach the news driver behind each top mover — publishing a static dashboard after each market close.
Tools / Methods
Python · pandas · yfinance · HTML/JavaScript (Tailwind) · GitHub Actions · GitHub Pages
Outcome
A live, self-updating page that ranks gainers and losers and pairs top movers with their drivers. Live analytics tool — figures update daily; for educational purposes, not financial advice.
Strategy · Consulting · Self-directed · February 2025 – April 2025
Objective
Assess the case for Currys expanding consumer credit beyond 23.7% of UK&I sales, and build a repeatable consulting method from a BCG job simulation.
Approach
Built a seven-stage Evidence-to-Decision framework, reframing constraints around promotional subsidy and turning simulation deliverables into repeatable, executive-ready outputs.
Tools / Methods
Strategic analysis · Financial modelling · Stakeholder alignment · Executive synthesis
Outcome
A 19-page playbook and six templates covering decision framing, financial modelling, research, stakeholder alignment and executive synthesis. Self-directed case study.
Organisational Behaviour · Undergraduate research proposal · May 2026 – August 2026
Research question
Why does informal knowledge-sharing decline in remote work environments?
Methodology
Theoretical review; a critical examination of visibility, accountability and workplace reciprocity as alternatives to distance-based explanations.
Contribution
Developed the original concept of "visibility-contingent reciprocity" to explain declining informal knowledge-sharing. A research proposal / theoretical contribution — not an empirical finding.
International Business Strategy · Undergraduate research · May 2026 – August 2026
Objective
Assess UAE healthcare market-entry opportunities for a Swedish firm and recommend an entry approach.
Methodology
PESTLE and Porter's Five Forces analysis; evaluation of international entry modes; application of the institution-based view to regulatory and institutional factors.
Outcome
Assessed market-entry opportunities and developed strategic approaches to mitigate entry risks. Academic strategy report.
Links
Strategic Human Resource Management · University coursework
Summary
A strategic HRM analysis of the Tata Group covering recruitment, training, reward, diversity & inclusion, and the HR business-partner (HRBP) model.
Links